In the Mitt Romney Campaign video, the Aristotelian appeal of pathos is used. First, at the beginning of the video his wife, Ann Romney, expresses in a speech that 'Every place that Mitt has gone, he has solved problems that people said were nearly impossible.' This is an example of pathos because it appeals to the desire in people for change that is possible. Another example is when the narrator states that 'He rescued the Olympics.' Finally, the last example of pathos in the Mitt Romney Campaign is when he repeats multiple times that we are spending too much money appealing to our desire to save money in this time.
The way the video shows a picture of Mitt Romney pointing to a chart about reforms, spending of the government's money, and other topics while the narrator is explaining that he turned around the Democratic party shows that Romney knows what he is doing. Anytime that Romney mentions 'the people' the camera zooms out and the people who are in attendance at the speech are in the frame. The music in the background of the video creates the tone that generates feelings inside of the viewer and listener that causes them to become inspired.
The main and most important symbol in this campaign video is the American flag in the background the whole time Romney is speaking. The purpose for the American flag is to show the spectators that he is strongly cares for the American people. It symbolizes his pariotisim which in turn causes people to believe in him.
